Offline Marketing

You can't fax a handshake.
You can't pat a voicemail on the back.
You can't have lunch with an e-mail…

Some things are just better in person.

(from a SouthWest Airlines Ad)

In a world where "high-tech" is becoming more and more important, "high-touch" is still the most powerful motivator on earth! Finding people who are interested in your business is a numbers game. Going "online" (on the Internet) will certainly increase the quantity of people you can reach, but this is a people business and quality relationships are still more easily formed "offline."

There are four ways that you can build your business network offline.

1. Contact People You Know
   Click here to learn about Contacting People You Know
   
   
2. Network With People You Haven't Met
   Click Here to Learn about Networking
   
   
3. Prospecting Suppliers
   Click here to learn about Prospecting Suppliers
   
   
4. Advertise-where you place ads, use flyers, voice mail systems, etc.
   Click here to learn about Offline Advertising

Action Steps

1. Read the Marketing Guidelines
   
   
2. Read the Advertising & Anti-Spam Policies
   
   
3. Make Your Diamond Directory
   
   
4. Choose Some Magical Marketing Moment Statements
   
   
5. Start Contacting People