One of the most powerful things you can do to grow your business network is to have a carefully planned response to the question, "What do you do?" Many people when asked that question stammer a little, and choose one of three paths:

1. They describe their other job.
2. They say, "Oh I'm in eCosway, we sell products over the internet."
3. They say something really vague like, "Oh, I do lots of things."

Each of these answers wastes a MAGICAL MARKETING MOMENT.

When a person asks you what you do, it is an invitation to give a "mini pitch" about your eCosway business. Of course it's not an invitation for you to go into all the details of your business, but in a matter of seconds, you can:

	Pique their curiosity
	Demonstrate your pride, enthusiasm, and professionalism
	Give clear, concise benefits that might interest them
	Get them to reveal whether they are a good prospect or not (by their reaction)
	Garner their respect (and/or jealousy) for your obvious career satisfaction

Although that may sound like a lot to accomplish, it's actually very easy. If you use a Magical Marketing Moment Statement, it will only take 5-15 seconds. There are many different types of statements that can work, so choose one that suits your personality and considers your relationship to the person and the setting you're in.

The goal of a magical marketing moment statement is to get the other person to ask you for more information.

You can make your statement and then just wait for the other person to respond, (hopefully with another question) or you can add a question of your own. Both strategies work. Choose the style that you feel is the most appropriate for the situation.

As a general rule, you should make the statement and omit the question in situations where you need to be subtle. Save the optional question for situations where people are obviously networking with one another or whenever you think that someone is really interested.

Here are some Magical Marketing Statements:

Shopper Approach

· I'm in e-commerce. I have a global online shopping mall featuring products people love, a shopper rewards program that drives people wild, and an amazing auction that allows people to buy things like _________for only $1!
Optional question: Do you know what the normal retail price for one of those is?

• I have a global online shopping mall with an exciting shopper rewards program-for example, this month, we're featuring________ in the Amazing One Dollar Auction. Can you imagine, someone will get to buy ____________for only $1?
  Optional question: Do you want to check it out?
  
  

• There are two types of people in this world-those who pay to shop, and those who get paid to shop. I have an online shopping mall where people get paid to shop.
  Optional question: Would you like to get paid to shop?

Business Owner Approach

• I have my own business now, thanks to a revolutionary new concept and a fantastic Business Ownership Support System. I'm actually doing global e-commerce and am always looking for people who want to join me and make extra money.
  Optional question: Do you know anyone who wants to earn an extra stream of income?
  
  

• There are two types of people in this world-those who trade time & talent for money, and those who know how to create wealth. I help people create wealth using a proven system.
  Optional question: Do you know anyone who wants to create wealth?

• There are two types of income… Smart and Stuck. I help people earn Smart Income.
  Optional question: Do you want to know the difference?

• I teach people how to become financially independent working from home.
  Optional question: Do you know anyone who is tired of the rat race?

• I help moms make enough money to stay at home with their kids.
  Optional question: Do you know anyone who might be interested in that?

• I'm a home-based business coach. I teach people how to successfully set up a business and become profitable right away.
  Optional question: Do you know anyone who might be interested in that?

• I help people to get a second paycheck every month.
  Optional question: Do you know anyone who needs one?

• I have a great home-based business that lets me make more money than any job I could find, set my own hours, have lots of fun, and help lots of other people do the same!
  Optional question: Do you know anyone who wants a job like that?

• I help people develop multiple streams of income so that they have security in today's uncertain job market.
  Optional question: Do you know anyone who is facing insecurity now?

• I help people to escape the rat race, secure their financial future, and find true satisfaction in their lives.
  Optional question: Do you know any overworked, underpaid people?

• I help people make extra money and have the time to enjoy it.
  Optional question: Do you know anyone who needs more time or money?

• I'm part of an increasing trend helping to re-distribute some of the massive profits that large companies make--back into the hands of individuals like you and I.
  Optional question: Do you know anyone who wants to get their share of global wealth?

• I help make people's dreams come true. I help them to get out low-wage limbo, or high-paid slavery, and discover how to make as much money as they want and still have the time and freedom to enjoy it in whatever way they wish.
  Optional question: Do you know any overworked, underpaid people?

• I help people start a lucrative home-based business with low risk, low capital, no employees, and very little paperwork.
  Optional question: Do you know any that wants to go into business for themselves?

Shopper and Business Owner Approach Combined

• I have a global online shopping mall. I sell exciting & exotic products to people all over the world and I teach people how they can make money doing the same thing.
  Optional question: Do you know anyone who might be interested in that?
  
  

• I'm actually in e-commerce. I have a global online shopping mall featuring products people love, and an amazing auction that allows people to buy things like _________for only $1. I also teach people how to make extra money with the same system I'm using. It's great because everything the mall, the auction, the processing & shipping are all set up for you.
  Optional question: Do you know anyone who might be interested in that?

• I've got a great job!--I show people how to buy luxury items for only a dollar, and how to make an extra income telling other people about it.
  Optional question: Do you know anyone who might be interested in that?

You can combine any of the above statements and questions, or create your own. Memorize and practice a few of them and start using them!