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Online Personal Prospecting
It has often been said that you can get anything you want in this life, if you just help enough other people get what they want. Never before has there been a more credible, a more realistic, or a more solid vehicle for making this a reality than eCosway.
This online prospecting system is designed
to help you find people all over the world and help them get what they
want.
The Internet opens up whole new possibilities
Thanks to the Internet, it's now possible for you to meet as many
people as you want. You now have access to literally millions of people
online. You can find out what city they live in, what they do for a living,
what their hobbies are and even their outlook on life before you choose
to talk to them. You'll be able to tell in advance if they would be good
prospects for your business. And you can find these people any time day
or night.
Without the Internet, you would have to go to lots of public gatherings
to find prospects who weren't already your friends or family Business
Owners. Imagine walking into a large room full of people with the goal
of finding and convincing prospects right now. You would have to worry
about what to wear, what to say, and about who would be best to talk to.
Now, imagine a huge "online room" where millions of people "hang out."
Many of them are busy doing important business. Many are just having fun.
Many are looking for people to talk to. Many are looking for people who
have the same goals, problems, or affiliations. Many are buying and selling
things-both from large companies and from each other. Many are posting
information for the rest of the world to access. Now here's the fun part�
Imagine that you can easily navigate this huge online room (otherwise
known as the Internet, or the World Wide Web) and find exactly the kind
of people that you want to talk to. Imagine that you can "talk" to these
people whenever it's convenient for you from the privacy of your own home!
Here are some of the benefits of online prospecting:
- You can do all this at home from your
computer
- You don't have to dress up
- You don't have to go out and meet people
- You won't waste time on people who aren't
interested
- You don't have to pay for leads or expensive
mailings
- You'll never run out of people to talk
to
- It's a fast way to reach qualified people
- You can pre-qualify people-you can pick
who you want to talk to online and see if they meet a certain criteria
for becoming involved with your business
- It's duplicable-you can show the people
in your business network how to do this
- People are more open online-they'll share things with you that they may not share with their best friends or spouses.
Building your business online can be a very enjoyable process because it's about building relationships. We're humans. We're social animals and we're designed to build relationships. Doing it online just speeds up the process and makes it easier. And the best part is that this is a skill that you can easily learn and be very effective, very quickly.
Even if you're not a "people person", relax. When you're online, a lot of the advantages that a people person has in a face-to-face meeting disappear. People can't see you so you don't have to worry about what you look like, whether you're dressed for success, what your voice sounds like or whether your deodorant and mouthwash are working.
There's also another unique advantage to being online that even the best "people person" doesn't have when they're face-to-face. People are more open when they're online. It has to do with being able to remain anonymous for as long as they like. Because they're so open online, it's much easier to get them to tell you about their dreams and what motivates them. And if their dreams can be fulfilled by becoming an eCosway Business Owner, all you have to do is show them how they can make their dreams come true by becoming a Business Owner with eCosway.
You don't have to be a computer geek
All you need to know is how to get on the Internet, how to "instant message" and "email" people, and how to chat online and you can build an eCosway Business Owner Network.
You can get on the Internet using a computer, browser box, or any other browsing tool. If you don't have your own access, you can often use someone else's. Many public libraries offer free access to the Internet and "Internet Cafes" are popping up all over the world where people can sip coffee and surf the Internet for a small fee. You can also ask your introducer about eCenters in your area.
Once you get online, you'll be able to pick up any other computer skills you'll need to be successful at online prospecting. (If you are new to computers, be sure to visit the Computer & Internet Tutorials section in the Business Development & Resources Area.) Don't let technology frighten you. It used to be difficult, but it is very "user friendly" these days. You really CAN do online prospecting. You don't have to be an expert. You don't even have to be a fast typist. Millions of people, just like you, are already doing what you'll soon be doing-chatting online and making friends.
What can you accomplish with online prospecting?
This is online prospecting, NOT online sponsoring. This is part of much larger process called "building your business." The goal here is to find qualified prospects quickly and easily. eCosway already has a number of ways to get people into the business once you know they're qualified. Your specific goal when prospecting online is to get them to the website.
Personal prospecting online
So what will you actually be doing when you're prospecting online? We'll go into the step-by-step instructions in just a minute, but here are things you'll be doing everyday to build your eCosway business:
- Actively search for new people to chat
with
- Respond to people who contact you by instant
messaging
- Answer your email related to your online
prospecting efforts
- Visit or create a chat room
- Send out daily inspirational messages
(don't worry we provide you with
the messages)
- Manage your contacts
Here's a list of what you need to do to start prospecting online. We'll list the steps first, just to give you an overview. Then we'll fill in the details. You may want to print out this course and use the printed version as a reference once you actually start using the system.
- Find an online chat service
- Learn how to use their system (The services
we've listed for you have online help)
- Create an attractive screen name and Business
Owner profile
- Practice online with a friend (optional)
- Go online and search directories for someone
you'd like to talk to
- Create a chat room (optional) to attract
people to talk to
- Join Discussion Groups to find people
to talk to
- Visit Web "communities" to find people
to talk to
- Send people you've chosen to talk to email
or instant messages
- Respond to people who send you emails
or instant messages
- Chat with people about common interests,
then move your conversations to eCosway
- Stay in contact by sending people daily motivational messages (which we provide)
There are many places where you can go to chat and more places are becoming available everyday. However, not all of them will have the features you need to do your online prospecting efficiently. Below is a list of features that you'll want your online chat service to have. It's not absolutely necessary to have all the features because you can find software that will provide those features for you.
However, if the online chat service has all the features mentioned below, it will make your online prospecting much more efficient because all the features will be integrated and it will be much easier for you to use.
If you can get unlimited local access at a reasonable price, subscribe to America On Line (AOL). The reason for this is that AOL has all the features mentioned below and has more users (millions more) who have posted their profiles than any other online service in the world. The more people you have to chat with, the more successful your eCosway business will be.
You may not be able to get unlimited local access to AOL at a reasonable price in some countries. The next best choice is to subscribe or logon to the online chat service that can be accessed through the internet and has the following features:
- Large number of users with profiles
- Searchable member directory
- Instant messaging capability
- Ability to see if your "buddies" (online
friends) are online at the same time as you are
- Ability to create chat rooms
- Address book-preferably one that allows you to set up customized lists
- Occupation
- Personal Quote
- Hobbies
- Location
- Sex
If you use AOL, it is well worth it to purchase an add-on software package called, "Power Tools". This makes your online prospecting much easier to manage. It costs around $30, but it's definitely worth it.
Learn how to use their system
There are many different online chat services and they each have different features and/or procedures for chatting. In general, they're easy to use and most have the same basic functions. You will find online help which will show you how to use them.
Create your screen name
Most people use a screen name (usually different than their real name) when they're online. Virtually all online chat services allow you to create your own screen name. You can use this to your advantage by choosing a name that will attract the kind of people who would be interested in your business.
Your goal is to get people to join you in your eCosway business. Your screen name should suggest to people that you're trustworthy, you're successful and you're approachable. Here are some names that can work: mentor, teacher, guide, counselor, coach, tutor, trainer, or instructor. Since these are common names and, in all likelihood, have already been selected by someone else, you'll need to modify them slightly.
For example, you could simply add a number to the screen name, i.e., mentor797 or coach3333. You can also add a descriptive word or phrase like success, life, prosperity, or achievement, i.e., SuccessCoach, LifeMentor or ProsperityTutor. And if all of those names are taken, you can add numbers.
You may not feel qualified to call yourself a mentor or a coach in the beginning, but consider this: you don't have to know everything about a particular subject to be useful to somebody as a coach or mentor. You merely have to know more than they do. If they haven't joined eCosway yet, you DO know more than they do, so don't be afraid to use these screen names. They work!
Even though you may want to prospect people who are currently in network marketing or MLM, it's not a good idea to use a screen name like #1Networker, MLMwhiz or DownlineBuilder. Using a screen name like this will actually cause a lot of people to avoid talking to you.
Don't use your real name either. For example, John, Elizabeth or Robert would be poor choices for screen names. Your real name probably won't cause people to avoid you, but it also won't give them a good reason to want to talk with you. You're competing with millions of other people who want to be noticed, so you'll want to use a screen name that will cause people to notice you and respond to you.
Creating your own member profile
Your member profile is very important. It does two things:
- It attracts people to you (just like your
screen name) and
- It allows people to check you out
Here's what AOL asks their Business Owners to provide in their profile. Other online chat services ask for similar information.
- Your name
- Location
- Birthdate
- Sex
- Marital status
- Hobbies
- Computers
- Quote of the day
- Occupation
- Personal quote
Here are some things to avoid putting in your profile:
- Negative and/or cynical comments (if
you do this, you'll attract negative and cynical people who are probably
not good candidates for your business.)
- Any references to eCosway or to any eCosway
websites. (This is not allowed by eCosway)
- Any reference to network marketing or
MLM. (Many people will avoid you)
- Anything that sounds like a blatant "pitch." (People who are just looking for people to chat with will avoid talking to you if they think you will try to sell them on something.)
When you're finished writing your profile,
let it sit for at least a day and then read it. If your response is "I'd
really like to be friends with this person," you're ready to put your
profile online and see how other people respond to it. See what kind of
response you get and change your profile accordingly.
Remember, people can't see you. The only thing they can judge you on is
the words that appear on their computer screen. By using words that have
been proven to work, you can project an image that will attract people
to you.
Practice online with a friend (optional)
This step is optional because we feel you should get online as soon as
possible. The fastest way for people to learn is to just do it. You don't
have to do it perfectly the first time. Don't worry about losing a hot
prospect. There are so many people online that there will always be hot
prospects available to you.
What's more important is to start talking with people online. Practicing
with a friend when you first start out is a good thing to do if you're
the least bit (or a whole lot) nervous about going online. It will familiarize
you with the features and procedures and help you be more comfortable
when you go online for real.
Whether you practice or not, you'll find yourself picking this new skill
up quickly and having fun doing it. Just keep making friends online until
you feel comfortable enough to start talking to them about eCosway.
Here are some things you can practice with a friend if you want to:
- Instant message your friend and start
a dialog with him or her
- Have your friend instant message you
- Set up a chat room and have your friend
join you
- Have your friend set up a chat room and you join him or her
Search Business Owner directories
What type of people should you search for? The best prospect is someone
you would want to talk to even if you weren't trying to build a business.
In other words, look for eople who have something in common with you.
This could be their occupation, hobbies, interests, philosophies, or even
where they live. If you have something in common with someone, you'll
have lots to talk about. Use the search feature of the member directory
to find these people.
Another thing to consider is looking for people who have occupations or
hobbies that involve other people rather than occupations or hobbies they
do all by themselves. This generally means that they have more contacts
and more people skills (but not necessarily!).
Are there any people you should avoid? Yes, in general, stay away from
people who have a cynical, sarcastic or negative attitude. These people
generally aren't good candidates for business ownership even though they
may be smart, funny and witty.
You can usually identify these people from their screen name and their
profile. In addition to including basic information about people in member
profiles, most online chat services also let people type in any kind of
information that they want to. It's this free text information in the
profile that can tell you a lot about how the person thinks and about
their attitude in life. Read the profiles carefully to get a "feel" for
the person. Here are some excerpts from profiles of real people who probably
aren't very good prospects.
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| Member Name: | TruckMan |
| Location: | Oceanside, CA, USA, San Diego Area |
| Sex: | Male |
| Marital Status: | Single |
| Hobbies: | Racing, Messing with my truck. My truck is here Check it out ! |
| Occupation: | Make lots of $ doing nothing :-) |
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| Member Name: | wouldn't you like to know |
| Location: | somewhere between san francisco and new york city |
| Sex: | Male |
| Marital Status: | yeah right |
| Hobbies: | baseball, football, basketball, (but thats it ball-wise) |
| Occupation: | not caring |
| Personal Quote: | life sucks, then you die. inspirational words of a friend of mine |
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| Member Name: | Slave Girl |
| Location: | San Francisco, Cali |
| Sex: | Female |
| Hobbies: | I don't like to limit myself to just one thing. I like to experience life. |
| Occupation: | Medical |
| Personal Quote: | Life is like a roller-coaster, hang on for the ride but jump before someone pushes you off. |
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| Member Name: | Fionna (subject to change without notice) |
| Location: | A dark and mysterious place... ok, San Francisco |
| Sex: | Female |
| Marital Status: | looking for Gil-Galad |
| Hobbies: | Reading books, watching movies |
| Computers: | "Bored now, leaving..." ~ Evil Willow |
| Occupation: | mostly occupied with dreaming of far-off lands and strangers who are tall, dark, and handsome |
| Personal Quote: | "Pointlessly cruel? Cruelty should never be pointless. Why? Why, the better to stick you, my dear." ~ Me |
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People who wouldn't make very good prospects are pretty easy to spot, aren't they? Wouldn't it be great if you knew this kind of information about people that you met in person? Think about how much time you could save by not trying to talk to them at gatherings. When you're online, you can save tremendous amounts of time by quickly looking at profiles and picking only people who look like good prospects as your chatting buddies.
Note: We're only talking about business when we classify someone as a "poor choice" for chatting with. If you just want to make friends, you can talk to anyone that interests you. However, if your objective is to find prospects for your business, experience has shown that this type of person can be a waste of time.
General tactics for prospecting online
Prospecting online is both an art and a science. In the sections below, we'll give you exact phrases that you can use in your conversations with your new friends. These are phrases have been tested to get results. That's the science part. The art part is to know when to use these questions and phrases and how to follow up when people respond.
In order to do this well, you must do two things:
- Know what outcome you want
- Listen�really listen, to the other person
As you're chatting with other people, they
will say things that will lead naturally to you asking them one of the
business questions we'll provide for you. If you have a definite outcome
in mind and pay attention during the conversation, you'll find plenty
of "openings" for bringing up your business.
Of course, the only way to really learn the art of online prospecting
is to actually go online and find out what works for you. The faster you
get on line and the more experience you get, the better you're going to
be at online prospecting. However, there are ways to make your learning
go even faster.
We've compiled several actual online
dialogs as samples and have written some Conversational
Rules for Prospecting Online. By reading these dialogs and the Conversational
Rules, you'll get a good feel for the art of prospecting online. Here's
how to best use the dialogs:
- Read a few dialogs to get the flow of
the conversation.
- Start prospecting online and notice where
you do well and where you can improve when you're chatting with someone.
- Read the dialogs again. You'll be amazed
at what you didn't notice before.
- Repeat steps 2 and 3 until you're so comfortable prospecting online that you don't need to refer to the dialogs
You want a way to stay in touch with the people you talk to. But as you talk to more and more people, you're not going to have enough hours in the day if you talk with them all every day. Plus, you don't want to people by contacting them over and over again to see if they're interested in your eCosway business.
You need a way to keep people thinking about you without making yourself unwelcome. Inspirational messages are the perfect solution. You can send them everyday and stay in contact plus most people like receiving them.
These messages will also inspire people to start dreaming again. They'll have great meaning for many people. If you're sending them on a daily basis, at some point, one of your inspirational messages is going to be just what that person needs at that point in their life. Sending these messages is something you can feel good about because these messages will improve people's lives. You're going to be surprised and pleased when people start telling you how the messages you sent out influenced their lives in a very meaningful way.
And the best part of these messages is that all the good feelings that these people experience will be associated with you. You will be building the foundation for a positive relationship with these people. They'll be much more open to you when you tell them about eCosway. Even if they don't join right away, whenever they become ready to think about business ownership, you'll be the first person they think of contacting.
Sending instant messages
Email does not have the power and urgency that instant messaging has. Although you could use email to prospect online, it isn't as effective as an instant message. You'll be able to build relationships and your eCosway business much faster if you use instant messaging.
Instant messaging is the ability to contact anybody instantly if they're online at the same time as you and using the same online chat service as you. When you "instant message" someone, you type a message and send it. Your message pops up on that person's screen. They can respond by typing another message and sending it to you. This type of communication is crucial to online prospecting.
Here are some great ways to start a conversation with a complete stranger and begin a friendship that you may want to keep for a lifetime. Or it may be the start of great business relationship. Or maybe both!
These are phrases you can use "as is" or you can change them to fit your style or the situation at hand. Don't be afraid to be creative.
Good times to prospect online
Good times are whenever people are not working. This includes early mornings, lunch time, evenings and weekends. Because you're literally prospecting all over the world, it's always a good time to prospect somewhere in the world. Just be aware that when you're sending an instant message to be aware of their local time when applying the good-times-to-call guidelines.
What to say in a first-contact instant message
- Hi or Hello (this works because whoever
gets your message will check out your profile before responding to you)
- Hello, saw your profile online and noticed
that we have a lot in common. Let's talk!
- Hi, saw your profile. I like to _______________,
too. Been doing it for ____. How long have you been _____________?
- Hello, are you free to talk for a few
minutes?
- Hi!, what a great profile you have! Can
we talk?
- Hello, it's so nice to see someone with
an intelligent profile. How long have you been online?
- Hello, I was searching for someone who liked to ___________ and your profile was head and shoulders above the rest of the crowd. Do you have time to talk?
What to do if a person
does not respond to your instant message
When you instant message someone, they may or may not answer immediately.
Give them a few minutes to look up your profile and check you out. If
they don't respond, move on to someone else. They could be busy or just
not available, or your profile may not be compelling enough for them to
want to talk to you.
If you continually get no response from people, it means that your profile
is not attracting the people you want to talk to. Change it and keep on
changing it until you do get responses from the people you're instant
messaging.
Remember�he way people respond to you is entirely based on your profile.
It's the only information they have to make a decision on whether or not
to talk to you. If you aren't getting the types of people responding to
you that you want, go back and rework your profile.
What to talk about and how to present yourself
Once you've started talking to people online and have establish rapport
with them, you'll want to determine if they qualify as people you'd like
to have join your eCosway business. Your time is very important. Be selective.
Just because you've had an online conversation with someone doesn't mean
that you're obligated to chat with them for hours at a time whenever they
want.
There are so many people online that you can have as many friends as you
want. Since you're trying to build your eCosway business, doesn't it make
sense to make friends with the people who will also be great business
prospects?
The key to efficient prospecting is to sort rather than sell. Find people
who are interested and let others go their own way. It's a waste of time
to try to sell somebody on the business.
Here are some great questions you can ask people online to see if they
are good prospects.
- What are you doing to be successful in
your career? Is it working?
- What do you want out of life?
- What do you do for a living? For how
long? What do you like about it? What part of it don't you like? Ever
thought of doing something different?
- Have you ever thought about what winning
the lottery? What would you do with the money? How would your life be
different?
- I'm a teacher. What do you do?
- Have you ever thought of being in business
for yourself?
- How do you define success?
- What goals would you like to reach in
this lifetime? What do you think you could do to achieve them
- Are you open to trying something different if that doesn't work out?
At some point, you have to start talking about business. Here are some questions which will help you move from a personal conversation to a business conversation. However, these questions are just the beginning. As people answer them, you need to really listen. The answers they give usually lead to new questions which will allow you to discover how you can help this person. Again, refer to the online dialogs to see examples of how this is done.
The psychology behind these questions is to find out what these people want and open their minds to the possibility that they can have it. Once their minds are open, then you can show them how network marketing can provide what they want.
- Have you ever considered a home based
business?
- Do you have any residual income?
- Do you have the time to do the things
you want to do with your family?
- Is your job fulfilling for you?
- Have you ever considered doing something
different?
- What are your long-range goals? Is your
current job going to get you those goals or will you have to do something
else?
- I show people how they can make a very comfortable living by spending just a few hours a day at their home computer. Would you like to find out more?
It's very easy to get caught up in chatting with people online so that it interferes with your real life. For example, if you receive a phone call, it's very tempting to try to carry on a phone conversation while continuing to chat online. Don't do it. You won't be giving enough attention to either one. However, many people find that they can carry more than one online conversation at the same time. See what works for you.
Here are some ways that you can gracefully end your online conversation if something more important comes up that you need to focus your attention on.
- I need to get off line. Let's talk again.
- I have to get the phone. Let's talk again.
- I have to get the phone. BRB (Be right
back)
- I need to get going. Catch you later
- I've had a great time, but I need to go.
Bye
- Can't chat anymore. Contact me anytime.
Bye
- It's been great talking with you, but I need to go. Let's talk again soon.
If you've got a great profile, people will probably contact you. Sometimes you may not be available when someone IMs you (sends you an instant message). It's important to get back to these people because they're great prospects.
Here's a letter that you can send to people who have IM'ed you when you weren't available or whom you just didn't want to respond to at that time. Before responding to them, make sure they have a suitable profile. Remember, you're under no obligation to respond to people if you don't want to. If you do decide to contact someone, try to do it within four hours or so. Any longer and they may not recall they sent you an instant message.
The text in bold print should be replaced with your personal information.
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Create a chat room
Creating a chat room is another way to build your business. It's a passive method which means you'll be attracting people to you rather than you actively searching for them.
So how do you attract people to visit you in your chat room? When you create a chat room, you also create a name for it. The chat room name is what will attract people come into the chat room and see if anything interesting is happening.
Good names for chat rooms should somehow indicate your occupation, interests, hobbies or location. After all, if you search for people using those criteria, people who are searching for you will be using the same criteria. So some good chat room names would be Internet Moms, Online Softball Players, Doctors Online, Teachers Online, etc.
When you create a chat room, make sure that it's a public chat room. Most services don't allow you to receive instant messages when you create a private chat room.
Once you've created a chat room with a name that will attract the right people, stay there until somebody contacts you. Of course, you don't want to sit around just waiting for someone. So you can start doing some of your other online prospecting activities while you're waiting.
When someone does approach you in your chat room, look up their profile and see if they're someone you want to talk to. Be selective. You are under no obligation to talk to anyone if you don't want to.
If you want to chat with the person, instant message them. Do not talk in the chat room. There's a very good reason for this. When you're talking in the chat room, anybody can come along and pick up your conversation. The other person will not be quite as open if he or she knows that other people can join the conversation. You'll get more open and honest communication if you use instant messaging which is absolutely essential when you're prospecting online.
The Online "Facts of Life"
Sex. It's out there. If you're online for any significant amount of time, you will have to deal with people who will want to turn the conversation towards sex. This is a fact of life on the internet and you're going to have to deal with it if you want to build your business online. We're only bringing it up so you won't be surprised if it happens to you. Instead, you'll know just how to handle the situation.
If you're prospecting for business partners, you need to have your profile available so the people you approach can know who you are. Unfortunately, it also means you're exposed to people who are looking for sex. There are no censors on the internet and nobody can stop these people from approaching you.
You may be in a conversation with somebody who seems like a great prospect, when suddenly the person asks if you "cyber" or if you want to "cyber." This is a shortened version of the word cybersex. This is an invitation to have sex online. Sometimes you'll receive more blatant invitations, but it will be pretty obvious what the other person wants.
So, what do you do if this happens? If you find this kind of attention offensive, just ignore them. Don't answer. You don't have to respond to them. If you don't give them what they want, they'll eventually go away.
But what if this person, despite their active libido, looks like a good prospect for your business or up until this point you've enjoyed talking to them? It's simple. Just use this magic phrase: "I've enjoyed chatting with you and would like to continue chatting with you on an ongoing basis, but I'm not interested in taking the conversation in this direction."
This may get the conversation back on track. If they ever bring the subject up again during this chat session or future chat sessions, you respond with the same magic phrase: "I've enjoyed chatting with you and would like to continue chatting with you on an ongoing basis, but I'm not interested in taking the conversation in this direction."
If they persist in their efforts or try get you talk about why you won't, simply restate the magic phrase "I've enjoyed chatting with you and would like to continue chatting with you on an ongoing basis, but I'm not interested in taking the conversation in this direction."
If they continue to persist, just ignore them. Don't answer. They'll go away eventually. This is definitely a case where less is more. Silence speaks volumes in this situation.
Tip: Have the above phrase in a handy place where you can cut and paste it. If you do that, you won't be fumbling around trying to remember what to type if you're asked to "cyber."
Other ways to personally prospect online
Sometimes people with fascinating profiles will not be online. You can still contact them by email and let them know that you'd like to chat with them. Here's a letter that will get you started.
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We'll give you the details of how to use this letter in the action plan.
Contacting network marketers
There are two good reasons for contacting network marketers online:
- It's good to have another person to talk
to in a similar industry
- They might want to try eCosway business ownership someday
You may or may not want to try to recruit
them into eCosway. Let them know that our business model doesn't compete
with theirs and that they can do both. If they aren't interested, respect
that (just like you should ask them to respect your decision to do only
eCosway.) Be up front and tell them you're happy with eCosway and that
it's ok for them to be happy in their company. Tell them you just want
to have someone to talk to that's in a similar industry and continue the
relationship. You can send them inspirational messages and invite them
to send the messages to their friends or downline.
If they ever want to join eCosway, they will make the first move. .If
you've been sending them inspirational messages every day the likelihood
is quite high that if anything ever changes in their situation, you'll
be the first one they contact.
How to sort
Sorting rather than selling is the key to your success online. You only
need to sort people into four different categories:
- Just chatting - These are the
people who you've started chatting with. You haven't given them information
about eCosway at this point. You're just chatting and getting to know
each other.
- Thinking about it - these are people
that you've given information about eCosway
- Networkers - these are people who
are in network marketing (mlm) companies
- Partners - these are people who have joined eCosway and are in your downline
Your goal is to get as many people as you can in categories 1, 2 and 3 into category 4. You need to communicate with the people in each category differently. But one thing remains the same for all of them: You'll be emailing each of the four categories daily inspirational messages.
Here's how you should communicate with the people in the four categories.
- Just chatting - Your goal here
is to get them to consider getting involved with eCosway by getting
them information about network marketing and eCosway. After you get
the hang of it, many times you won't even have to put people in this
category because you may end up getting them information during your
first chat with them which will put them in the "Thinking about it"
category.
However, if you haven't given them any information about eCosway, continue to chat with them. Find out about their family, their occupation, what they do in their spare time, what their dreams are, what they want to accomplish in life, whether or not they're happy with what they're doing with life in general.
What you're doing at this point is trying to find an opening in their conversation where you can bring up the topic of them getting into a business for themselves. When you sense that they're open to new possibilities for themselves, you can introduce them to the idea of business ownership and eCosway. Once you have given them the information, move these people into the "Thinking about it" category.
- Thinking about it - Your goal for
the people in this category is to get them to sign up as Business Owners,
but you don't want to push them into making a decision. If you start
out pushing, you're going to have to keep pushing for as long as these
people are involved with you. People need to want to get involved.
Be selective. You won't get as many people at the beginning, but maintaining motivated, self-starters in your Business Owner Network is a lot easier than having a group of people who constantly need attention. It's a much better use of your time to pick motivated people at the beginning (even though it might take you longer to find them) than it is to constantly try to keep people motivated and then watch them drop out when you get busy with other things.
- Other networkers - Your goal for
this group of people is to remain in front of them. Pass along any information
that you feel might be of interest to them. Once in a while, ask them
to tell you what's working for them in their business. Share with them
what's worked for you. Send them daily inspirational messages.
- Partners - Your goal for this group of people is to help them to reach their goals. You do this by keeping in touch with them through the daily inspirational messages, being available for them when they have questions and providing them with the tools they need for success.
All the theory in the world isn't going to build your organization. You need to take action. No action�no results. Here's an action plan that will have you well on your way to getting great results in finding people who would be great in your organization. Before you start prospecting, make sure you do the following:
- Create your screen name and profile
- Review the online dialogs
- Commit to at least 1 hour per day (or night) to online prospecting
IMPORTANT NOTE: When you first go online and start chatting with people, just make friends. Do NOT prospect for your eCosway business at this time! This does several things for you:
- It takes the pressure off you to remember
what you're supposed to say and when you're supposed to say it
- It allows you to learn how to use the
features and procedures of your online chat service without any pressure
- You won't be worried about "making mistakes."
- You'll have fun doing it which will motivate you to try it again soon
Action Plan for Week 1
- Send five instant messages to people
you'd like to talk to and make friends with every day. Do this until
you feel confident enough to start online prospecting
- Respond to any instant messages or emails
you receive from other people
- After chatting with each person, compare
how you did with some of the dialogs and notice where you did well and
where you could improve
- Send daily inspirational messages to people
who you make contact with
- Send out five prospecting emails daily
Action Plan for Week 2
- Send five instant messages to people you'd
like to talk to and make friends with every day. If you haven't started
online prospecting, it's time for you to start
- Respond to any instant messages or emails
you receive from other people
- After chatting with each person, compare
how you did with some of the dialogs and notice where you did well and
where you could improve
- Create a chat room and respond to those
who find you with instant messaging
- Start looking for network marketing people
you can talk to
- Send daily inspirational messages to people
where appropriate
- Send out five prospecting emails daily
After the second week, you'll have a good idea of what to expect and be able to gauge how fast you can grow your eCosway business. Remember to be consistent and spend 90 minutes every day prospecting online. The only way you'll become good at it is to just do it.
Be consistent and set realistic expectations
No matter what methods you use (online or offline) to prospect people for your eCosway business, truly qualified people are the exception, not the rule. Not everyone who looks like a good prospect is going to join your eCosway business. You're going to go through a lot of people before you find someone who is truly interested. If you get discouraged, read the Gold Mine Pledge before going online. Then, just follow the guidelines we've laid out for you. If you do these things consistently, you will succeed in growing your eCosway Business Network!