As an eCosway Business Owner, you "own" a
retail mall, but many aspects of the business are already handled for
you as part of the B.O.S.S. (Business Ownership Support System). You don't
have to maintain a storefront. You don't have to locate, price, store,
or ship products to customers. You don't have to do payment processing,
customer service or maintain any customer accounts. That means you should
have plenty of time to focus on MARKETING.
"Marketing" generally refers to every aspect of the process
of "getting people to buy or join." It includes creating the
image, positioning the product(s), advertising (getting attention), promoting,
selling, and following up with customers. eCosway, has already created
the image and done the positioning. The customers generally "sell
themselves" because of information and offers on your website, so
your attention and activities should be focused on getting people's attention
and getting them to the website. On the internet, this is called "driving
traffic."
Promote & Prosper!
Your goal is to get as many people as possible to visit your website.
- Invite people to shop at your mall
- Invite people to look at the eCosway
Business Ownership Opportunity.
If you do this, the system will help your business
to grow exponentially as your shoppers will bring in more shoppers and
your Business Owners bring in more Business Owners.
Your Role as Part of a System
Even though you "own" your eCosway business, it's important
to remember that you play just one part in a system of e-commerce. It
is crucial that you do not jeopardize the rest of the system by doing
certain things. These things are clearly outlined in the Advertising
& Anti-Spam Policies. Please read them now if you have
not done so already. It is crucial that you understand exactly what is
allowed and what is not allowed in your marketing efforts in eCosway.
Your business and eCosway's image and reputation are at stake!
These guidelines will explain some of the reasons behind the policies.
Here are the most important points:
- You are not allowed to use the eCosway
or Cosway names (or any of our terms and trademarks) in
any manner that has not been pre-approved by the company.
(This includes your ecosway.com URL and any materials
you create.)
- You cannot take photos or text off
of the eCosway website and use them for your own materials
without written approval.
- You are not allowed to send any email,
faxes, posts, or instant messages that "pitch"
eCosway to anyone who has not given you explicit permission
to do so. You must use a 2-step process
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eCosway must have complete control over the manner in
which the company is presented to the public.
This is very important because:
- It protects the eCosway image. (What
would happen to the eCosway image if everyone were allowed to create
their own logos, slogans or pitches and make their own claims?)
- It protects eCosway legally. Although
many governments (including the U.S., Malaysia, Australia and Canada)
are willing and able to prosecute individuals who mislead prospects,
in the end, it is the company that will get hit the hardest legally
if independent business owners make income claims, exaggerate the
facts and make false promises. There are a lot of laws about advertising.
Every Business Owner cannot be expected to know and follow all international
laws, so eCosway must have policies of what is and is not acceptable.
This does NOT mean that you can't
use the name eCosway in your prospecting efforts. It simply
means that YOU CAN ONLY USE COMPANY DESIGNED OR APPROVED
MATERIALS.
This is a standard policy for any company that has independent people
representing it to the public.
eCosway provides you with pre-approved,
company-made materials. If you have other materials or wording you would
like to use, or if you want to manipulate or change the materials given
to you by eCosway you must submit them to the company for approval before
using them.
Using non-approved materials (ads, flyers,
business cards, etc.) with eCosway's name anywhere on them (even in
your website address such as: https://www.ecosway.com/home/yourID), is
in VIOLATION of eCosway's policies and procedures and your ownership
can be terminated for this violation.
Photos From the Website
The photos you see on the eCosway website are not owned by eCosway.
They are licensed from photo agencies. The license does not extend to
individual Business Owners (except in the use of company produced materials).
If you take photos off of our website and use them in your own website
or email, you are likely to be sued by a photo agency and forced to
pay royalty fees plus damages. Any photos you use anywhere in print
or on the web must either be owned by you, used with permission by the
owner, or licensed from a photo agency. If you like a particular photo
on our website and would like to pay the owner for a license to use
it, please contact eCosway for the owner information on that particular
photo.
Articles and Text From the Website
All of the text on the eCosway website is copyrighted by eCosway or
outside authors. You cannot take wording from the website and use it
in any way you please. You must use the website as it is and use the
training resources as they are. If you intend to use and/or modify any
text from the eCosway website, you must get written permission first.
If you think things can be said better,
or if you want other information to be presented, please make suggestions
to the corporate office. Do not simply modify the content that eCosway
produces and then "republish" it with your modifications.
We often have important legal reasons for saying things exactly as we
do.
eCosway's Logo
You cannot make and use your own eCosway logo. Even if you think your
logo is better, you simply cannot use it because it will cause confusion
and inconsistency in the marketplace. Can you imagine if every McDonald's
franchise owner came up with his or her own logo?
Income Claims, Promises to the Lazy,
& Purchase Requirements
eCosway is NOT a pyramid scheme. (click
here for details) Please don't turn it into one by making the wrong
claims!
Sometimes in their zeal to persuade people,
Business Owners are tempted to say things like, "you are guaranteed
to make 10,000 per month" or, "your downline will be built
for you", or "no selling required" or "all you have
to do is buy one product per month". But that kind of zeal will
get you and eCosway in a lot of trouble. In many countries (including
the U.S., Australia, Canada, India and Malaysia) these types of claims
are legal "no nos." If you are interested in understanding
all of the laws surrounding these types of claims, you can visit our
attorney's website at https://www.mlmlaw.com.
The bottom line is this:
This is a hypothetical example that
illustrates the components and operation of the eCosway Profit Plan.
It is not representative of the income that eCosway Business Owners
can or will earn nor is it a guarantee or projection of your actual
earnings or profits. Any representation or guarantee of earnings, whether
made by eCosway or a Business Owner, would be misleading since earnings
are entirely dependent on the sales volume generated by your network.
Your actual profit will depend on how well you build your network and
generate sales volume.
- You should never show a "check"
or say that you or other Business Owners are making a specific amount
of money (even if it's true). Government agencies feel that this can
mislead people to believe that anyone can make that same amount of
money. Unless you can prove that the vast majority of people in your
company are earning that amount, you aren't allowed to talk about
it in public.
-
You should never make eCosway Business
Ownership sound like a simple "investment"-where all a
person has to do is sign up, pay some money, and then let the profits
roll in. eCosway is a legitimate retail business with a powerful
support system. The support system and modern technology certainly
make things easier, but it is very important that you don't make
it sound like people won't have to do any work at all. The laws
surrounding "passive income" claims are very dangerous
and complicated. True businesses obviously require effort. If an
opportunity claims that people can earn income without any personal
effort, it is immediately considered to be either a pyramid scheme,
or an illegal security by many government agencies.
-
Never ever say that people must purchase
any products from eCosway or use statements like "all you have
to do is make one purchase per month." Don't describe the ISO
as a required personal purchase. In many other countries any company
that requires a purchase from members is automatically considered
a pyramid scheme. eCosway does not have any purchase requirements
whatsoever.
We only have one monthly SALES ACTIVITY requirement
which is 15 eV per month from your personal branch. This is not a purchase
requirement. The 15 eV can come from any shopper or combination of shoppers
in your shopper network or it can come from personal purchases since you
are considered to be one of your own shoppers.
The ISO is not a requirement and it is
not a purchase
it is a sale. It is an enticing option that people
can choose to accept or not. The sale used to qualify for the ISO can
come from any shopper or combination of shoppers in your shopper network
or it can come from a personal purchase since you are considered to
be one of your own shoppers.
Unsolicited Email or "SPAM"
eCosway does not, and cannot condone questionable or objectionable marketing
methods such as spamming (sending out unsolicited email), broadcast
faxing, mass posting to newsgroups, forums, bulletin boards, etc.
This policy is very important because:
-
It protects eCosway's image. (People
don't like companies who do such things and the Internet community
moves quickly to "bad-mouth" any company who violates
"netiquette" (commonly agreed upon rules of behavior on
the Internet) consumer trust, or consumer privacy. It is not in
anyone's best interest to have eCosway seen as a "bad guy"
or a "sleazy company."
- It protects eCosway legally. Many states,
countries and jurisdictions have laws against sending unsolicited
advertising especially regarding telephone, fax machines and email.
(You can check https://www.spamlaws.com/
to see which states and countries have banned such activities.)
- It protects all eCosway Business Owners
from losing the opportunity to promote eCosway in legitimate and acceptable
ways (see explanation below).
The single-most harmful thing you can do
is to send unsolicited email to a "list" of people who did
not agree to receive it!
It is quite common for people who are new to the Internet (and whose
e-mailboxes are not yet bombarded with dozens of spam emails per day)
to think that broadcast emailing is a good idea. They see great potential
in being able to reach thousands (if not millions) of people with the
push of a button, and they don't see any harm in it.
It is very important that you understand how serious the "spamming"
issue is. Please, DO NOT START PROMOTING YOUR ECOSWAY BUSINESS ONLINE
UNTIL YOU UNDERSTAND WHY SPAMMING IS NOT A GOOD IDEA!
Spam doesn't work. You probably think that thousands of people will
respond, but there are several reasons why this isn't true. A large
percentage of the mail sent to those lists will be undeliverable because
the addresses either don't exist, or have been turned off because of
too much spam. Most of the names on those lists were either:
-
"Harvested" off the Internet (from
people who didn't give any permission) using "spy" software
that grabs addresses from forums, classified ad sections, etc.
- Made up by computers (using popular
names and every possible alphanumeric combination in front of all
popular email endings, like Mary@yahoo.com, Mary1@yahoo.com, ABC123@yahoo.com
etc.
- Stolen from other lists (which means
the people on those lists have been spammed a lot already)
In all of these cases, your mail is not going
to be "welcomed" by the recipient. Most ISPs routinely filter
out anything that looks like spam, and even if it gets though, most people
are tired of being pitched, and are afraid of catching electronic viruses,
so they delete any email from an unknown sender even before opening it.
Spam costs other people money. Some people even consider it "stealing."
Unlike regular mail or advertising, sending email costs the sender very
little, but can cost the recipient time and money. People who pay for
their internet connections in time increments or who check their email
while travelling, get very frustrated when their "inboxes" are
filled with unsolicited email that has to be downloaded and sorted before
they can read important business and personal email.
It also costs ISPs (Internet Service Providers) money to send, receive,
and "bounce" unwanted email. Therefore many ISPs actively seek
to not only block, but to punish "spammers."
Spam can get you in a lot of trouble.
When mail is undeliverable, it "bounces back" to the original
server. The minute you start sending out bulk mail, the server is already
bogged down because of the outgoing load. It gets further bogged down
when the undeliverables start bouncing back (it only takes a few seconds).
Even if your list contains millions of names, it's not likely your email
server will get through even 50,000 of them before your ISP (Internet
Service Provider) shuts down your account and comes after you for violating
your agreement with them.
You might think, "oh well, 50,000 is still a good number-it's worth
the risk"
. But remember that once your email account is shut
down you won't be able to receive any replies anyway. You would be exceptionally
lucky if you received even a handful of positive replies, and you can
be sure that you'll make hundreds if not thousands of people REALLY ANGRY
AT YOU! (Not a good way to start a business!)
The people who hate being spammed (and believe me there will be plenty
of these on your list) will start reporting you to your ISP, to their
own ISP, to anti-spam cops, etc. It will only be a matter of hours (or
perhaps days) before you are in a heap of trouble.
This is trouble that we cannot allow you to bring on eCosway!
Email marketing may seem like a "goldmine," but it is actually
full of landmines and you have to make sure you do it correctly. The author
of this article summarizes the appeal and problems of email marketing:
InfoWorld 1/22/01
https://www.itworld.com/Man/2695/IW010122tcpermission/pfindex.html
Customer May I? Getting the OK to Sell
"Marketing by e-mail offers
advantages available in no other medium
E-mail suffers
none of the drawbacks of slow, expensive, error-prone postal
mail. Where targeted marketing is concerned, no one has invented
anything that tops e-mail. There is also no riskier way to
sell. Your customers would burn your CEO in effigy if your company
dared to send even one UCE (unsolicited commercial e-mail, also
known as spam.)"
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Many Business Owners have expressed the idea that if they own their own
business, they should be able to promote it however they choose. But remember
your
business is part of a larger whole. Your actions in this area have the
potential to affect a lot of people.
This article explains the problem further.
Network World 4/2/01
Mark Gibbs, Network World
https://www.itworld.com/App/352/NWW010402gibbs/
The ethics of spam
"The spam problem has entered a whole
new dimension with scores of newbie online businesses -- often
extensions of existing business operations -- getting hold of
lists that they are told consist of (and naively believe to
be) real double opt-in addresses
In most cases, these people just don't understand the storm
of ordure that is about to land on them. One can only feel
pity -- particularly for those who have shelled out hundreds
or thousands of dollars for a list that could get them dumped
by their ISPs and added to the MAPS Real Time Black Hole List.
There are still those simpletons who think that because spam
isn't illegal, they should be allowed to send unsolicited commercial
e-mail without hindrance or any kind of comment from anyone."
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The "MAPS Real Time Black Hole List", which is mentioned here
is precisely why eCosway has such a strong anti-spam policy. It is just
ONE of the black lists used by ISPS to filter or "bounce back"
any email that comes from an offending server, spammer, or any company
known to use or support the use of spam!
Here's what happens when someone sends a spam email:
- Someone who receives the email gets upset because
they hate spam
- They complain to (and send a copy of the spam
email to) to their own ISP. Then either the recipient of the email,
or the ISP sends a copy of the email to the spammers ISP and to one
or more "anti-spam" organizations who will take action to track down
all responsible parties and to do everything possible to punish the
spammer.
- The "punishment" can include legal
action if the recipient lives somewhere that has anti-spam laws. In
Washington and California in the U.S., for example, spammers have
been fined up to $500 per unsolicited email sent. A spammer can also
be sued for damages by an ISP for "stealing" resources,
and disrupting business. (This is the more common financial penalty)
The punishment almost always includes the sender's email account being
terminated and often includes any domains owned by the sender being
shut down by his or her web host (even if the domain isn't on the
same server that sent the email.)
- Then, the worst happens. Anti-spam organizations
"black list" all parties who are "behind" the
spam. Even if a spammer uses false headers, relays the email from
an unsuspecting domain, and doesn't use a real return address (which
are all illegal by the way) -it is still possible to track down who
sent the email-- because the sender has to give prospects a way to
take action!
These sites explain how spammers are tracked.
https://www.mindworkshop.com/alchemy/nospam.html
https://www.claws-and-paws.com/spam-l/tracking.html
- Anti-spam organizations figure that not only
is the spammer guilty, but so is any company supporting or benefiting
from the solicitation. The company that makes the product or service
being pitched is blacklisted along with the person who sent the email.
Anti-spam organizations figure that a company has the power to regulate
its promoters. If the company allows or doesn't stop people from spamming
to promote it's products or services, then the company is considered
guilty.
This is precisely why eCosway WILL TERMINATE
you if you violate the spam policy. We must be able to prove to anti-spam
organizations that we do not tolerate spamming from our Business Owners.
Just like you will have to prove that you had permission to send an email,
we will have to prove that we forbid spamming and that we quickly terminate
Business Owners who spam. Proving this is the only way eCosway can stay
off the black lists.
If you're still not convinced that this is a big problem, please visit
the following sites to learn why so many people think spam is such a bad
thing and what happens to people and companies who spam:
https://www.cauce.org/
https://spamcop.net/
https://www.junkbusters.com/
https://www.junkemail.org/
https://spam.abuse.net/spambad.html
https://www.mail-abuse.org/rbl/rationale.html
Spam has the potential to hurt lots of innocent people
All of the major email providers (Yahoo, Hotmail, AOL, AT&T, MSN,
etc.) want to protect their users from receiving unsolicited email so
they use an "intelligent search agent" to screen all incoming
mail before delivering it to the end-user. This electronic agent searches
for several clues to determine that an email is spam---things like: duplicate
emails sent to lots of people on the same service, emails with thousands
of names in the BCC field, keywords that are indicative of spam, and the
appearance of any email addresses or domains of known offenders.
How do the email providers know who the offenders are? They compile their
own blacklists (which they share with others) and they receive updated
blacklists from the anti-spam organizations on a regular basis!
Once an email address, a server, or a company that supports spam is "blacklisted,"
It is very difficult to get off those blacklists
Here's the site that explains the MAPS real time black list that is used
by many ISPs and mailservers to filter and bounce spam before it reaches
its recipients.
https://www.mail-abuse.org/rbl/
This is a warning posted on that site:
Responsibility
for Spamming
We lost count a while ago of
the number of times someone whose network we'd blackholed complained:
we're not spammers, our customers are spammers and then
advised please take your complaint up with them. Now, to be
fair and balanced about all of this, there are indeed times
in life when one is expected to be one's brother's keeper, and
other times when one's brother will be expected to take all
the heat by themselves. But for a network owner to try to escape
responsibility for spam is a bit like an arms merchant trying
to escape responsibility for dead civilians: if you knew
in advance what the customer was planning to do with your
technology, then you are culpable. If, once told, you
do nothing to stop them, then you are culpable.
But as satisfying as these morality games are to all who take
part in them, it makes no difference to us whether you are culpable
or not. The fact is, we don't like to get spammed, and if your
network is friendly or neutral to spammers, then we can't
allow your network to touch our networks at all.
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"
we can't allow your
network to touch our networks" means that they will bounce back
(and help all other ISPs bounce back) any email that contains any reference
to an offending person, server, or company.
One spammer can ruin it for everyone!
If you sent out spam which contained an eCosway domain and that email
got turned over to the anti-spammers
it wouldn't take long before
all of the major ISPs started bouncing all email containing any ecosway.com
addresses!
In other words, if ecosway.com got blacklisted, then even when innocent
Business Owners tried to send legitimate email (to friends and to prospects
who requested more information) the email might not be delivered because
it contained an ecosway.com URL.
Here's an article that describes how more and more ISPs are using sophisticated
filtering tools.
ITworld.com 4/12/01
https://www.itworld.com/App/354/IDG010412msn/pfindex.html
MSN adopts Brightmail spam filtering
Stephen Lawson, IDG News Service
The more than 5 million users
of MSN (Microsoft Network) Internet access will now be able
to choose the Brightmail Anti-Spam Solution to separate spam
from their legitimate e-mail
The Brightmail Anti-Spam Solution
has also been deployed by Internet service providers including
AT&T Worldnet and EarthLink, according to the Brightmail
statement.
ISPs are not alone in taking steps against spam, which the European
Union recently estimated costs Internet users worldwide about
10 billion.
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It's important to understand that we are not just talking about laws here.
Laws are the least of the problem. A person or company doesn't have to
be "proven guilty" of violating any laws for all of this fallout
to occur. We are simply talking about commerce. ISPs have the right to
fight spam since it costs them money and they have the right to bounce
email on behalf of their customers. (In fact, their customers demand that
they do it.) They do not owe you or eCosway the delivery of mail, and
they do not owe you the chance to prove your innocence before they block
you-so it doesn't matter whether you think spam is right or wrong, it
can and will cause lots of problem if you do it!
Do you understand why eCosway has to be so strict?
If you're worried about eCosway though, don't be. We will be able to get
off of any blacklists if we get on them. Sometimes a big company does
get blacklisted and personal email is bounced for a while, but legitimate
companies are eventually cleared when they can prove that they have a
strict anti-spam policy and they diligently punish anyone who violates
it. For example, here's an article that explains how AOL's filters blocked
all email from Earthlink for 10 days. They eventually got it straightened
out. https://www.itworld.com/App/354/CWSTO58808/
We'll be able to prove to all ISPs that eCosway is against spam when we
show them our policy and prove that we quickly terminate any offenders,
but we cannot go easy on Business Owners who are caught spamming! Ignorance
is not an excuse. We will have no choice but to terminate your business
ownership and we are likely to hold you financially responsible for any
disruption of our business if you cause these kinds of problems.
Personal Websites
Some Business Owners complain about the part of the policy that says that
they cannot link to eCosway from a private website. They claim that their
own websites should not be regulated by eCosway. Some have also argued
that even if a person were spammed to get them to the private site, once
they clicked on a link to eCosway they are "giving permission"
to be pitched and therefore eCosway cannot be accused of spamming. Unfortunately,
that's not the way the anti-spammers see it.
It's true that a webmaster's own site should be considered his or her
own private property, but if the private website is linked to eCosway
and then promoted using tactics such as spamming or broadcasting to forums
and discussion groups, the risk to eCosway is still high and therefore
eCosway certainly has the right to ban such a link.
If a website owner is caught spamming, anti-spam organizations will not
only blacklist the private website address, but also any websites that
are promoted by that website. Even if a spammer were to set up several
intermediary websites, the risk to eCosway is not eliminated.
The problem doesn't come from people who click on an eCosway link by choice.
The problem comes from the people who are spammed by email or through
a broadcast posting to a discussion group and may never even visit the
private website. Once the email (that leads to the private website, that
leads to eCosway
) gets turned over to the spam cops, they can easily
follow the trail to eCosway. Since eCosway is one of the intended beneficiaries
of the spam, it is highly likely that it will be blacklisted along with
the private website.
The easiest way to avoid all these problems is not to
spam!
Our SPAM policy does not say that you can't ever link to eCosway from
a private site. It says that you cannot link to eCosway from a private
site if the private site has content which has not been pre-approved by
eCosway, or if that site is promoted in any manner that violates our spam
policy. If your site content has been given corporate approval and you
don't do any objectionable promoting of that site, you are welcome to
link to eCosway.
There are plenty of ways to promote your private website without spamming.
Our online marketing program teaches you many of those ways. Anti-spamming
sites also offer good information on how you can promote without spamming:
How to market on the Internet without spamming
https://spam.abuse.net/good-marketing.html
https://www.dnaco.net/~tinc/market.htm
Once again, here are the main points of eCosway's policy:
- You are not allowed to use the eCosway
or Cosway names (or any of our terms and trademarks) in
any manner that has not been pre-approved by the company.
(This includes your ecosway.com URL and any materials
you create.)
- You cannot take photos or text off
of the eCosway website and use them for your own materials
without written approval.
- You are not allowed to send any email,
faxes, posts, or instant messages that "pitch"
eCosway to anyone who has not given you explicit permission
to do so. You must use a 2-step process
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Let's clearly define some terms
Explicit -
1 clearly stated and leaving nothing implied; distinctly expressed; definite:
2 saying what is meant, without reservation or disguise; outspoken
3 plain to see; readily observable
Pitch -
1 [Informal] to try to sell using persuasive talk or advertising
Explicit permission to pitch ---
In the case of eCosway, if you have been given "explicit permission
to pitch", it means that the prospect has asked you to talk about
your products or your business or has otherwise given you permission to
use "persuasive talk or advertising" with them by email, mail,
phone or fax.
In the event of a "spam complaint" lodged against you, you will
need to have "proof" that you obtained this permission before
you solicited the person who is complaining about you. Therefore it is
really important that you do the following:
- Don't send ANY unsolicited emails, faxes,
phone calls, etc. (If you don't send them, nobody can ever produce
evidence that you did. Your ownership and your email accounts will
not be terminated based on verbal accusations. Complainers will have
to produce some proof that you spammed them such as a copy of an email,
a fax, or telephone logs.)
- Keep a copy of all requests for information
you receive so that you can produce them if you ever need to. Make
back-up copies or print out hard copies to make sure you are fully
protected against any false spam complaints.
- If you set up autoresponders or create
an "opt-in" mailing system, make sure you keep records that
prove that someone actually entered any email address that you mailed
to. In fact, the safest thing to do is called "double opt-in."
When a person initially signs up for something, the system should
immediately send an email making sure the entry was authorized by
the owner of the email address.
For example, if you offer some kind of a newsletter,
your first message should read something like this:
Welcome to (name of your newsletter)!
Just now, you, or someone else requested that
this email address be added to the list to receive (name of your
newsletter) once a month.
We use a "double opt-in" system to prevent you from
Being signed up without your permission. Please click
on the link below to verify that it was indeed you who signed
up.
Just click below and your first issue will be on its way!
https://www.name of list.com./?someverifyingcodegoeshere
(Note: If the above link isn't highlighted, copy it and paste
it into a browser window.)
If you do NOT wish to receive (name of your newsletter),
DO NOTHING. You will not be added to the list (unless you click
on the link) and you will receive no further emails from me.
NOTE: Most mail list provider and mailing software
programs have the capability of setting up this type of automated
link for you. Having a system that won't sign anyone up unless
they "opt in" twice is your best protection against
spam complaints.
If you use autoresponders to send out information,
the first email you send should have a notice that reads something
like this:
This email is
being sent to you because you requested information from (name
the website where the prospect entered the address, or the ad
that had an email address the prospect mailed a request for
info from)
If you did NOT request this information, and you have received
this email in error, please accept our apologies and click on
the link at the bottom. You will be promptly removed from the
system and you will not receive any further emails from me.
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NOTE: Your autoresponder system should have the capability of automatically
removing an address from the system when a link is clicked. NEVER send
another email to an address that has been removed!
This is actually more of an "opt-out" system and a person might
not bother to read the email, much less to click on the "remove"
link, so you could still be reported for spamming. Make sure you still
keep a record of the initial request made by your prospects.
WHAT YOU CAN DO TO PROMOTE YOUR ECOSWAY BUSINESS
- Tell all of your friends and relatives
about eCosway in person or by phone.
- Bring people to eCenters or Sales Centers.
- Submit your www.ecosway.com/home/ID
URL to search engines.
- Place GENERIC (not mentioning or linking
to eCosway) classified ads (online and offline) using an email address,
your own private website address (NOT linked to eCosway except as
allowed), or an autoresponder address.
- Send GENERIC (not mentioning or linking
to eCosway) email to your friends and relatives asking for permission
to send them information.
- Set up a GENERIC (not mentioning or
linking to eCosway) website that asks people to trigger an autoresponder
or to email you for more information and submit it to the search engines.
- Once you have used generic email, websites
or autoresponders to gain explicit permission to pitch, you can send
an email that links to your www.eCosway.com/home/yourID address.
- Use any materials, presentations, etc.
about eCosway provided by or pre-approved by eCosway.
- Use any GENERIC materials, presentations,
etc. not pre-approved by eCosway, (which do not refer to or link to
eCosway), that serve to get leads and permission to introduce eCosway.
(Please note that even though you are not mentioning eCosway at this
time, if your efforts are on behalf of eCosway, you must make sure
that your statements are honest, accurate, ethical and well presented.
Do not promote a "get rich quick scheme" or make income
claims!)
- Start meeting people (both online and
offline). When they ask what you do, tell them you help people start
online businesses. When they ask you for more information, send them
to your eCosway site.
Always Use Two Steps
Always think in terms of a TWO-STEP PROCESS.
First get "permission to pitch"
from a prospect
Then (and only then) talk to them about or
link to eCosway
This accomplishes two things: It protects eCosway from spam complaints
and it makes sure that eCosway is only seen by prospects in a manner that
eCosway has approved of.
The only exception to the two step rule concerns
- signature files (sig files)
- and classified ads
You must NEVER use the name eCosway or your www.ecosway.com/home/yourID
URL in a signature file or classified ad
But, you can use eCosway's alternate URLS such as:
www.AmazingOneDollarAuction.com/home/YourID,
www.FinallyABetterWay.com/home/YourID
www.MakeMoneyStayingHome.com/home/YourID
You are sometimes permitted to use certain signature files in private
email you send to friends and family without asking them for permission
to pitch.
Click here to see pre-approved signature files you can use.
These sig files can only be used in personal email correspondence-NOT
in email where you are introducing eCosway or soliciting prospects. (In
other words, the main content of the email must be something like "Hi
Mom, how's it going, I got an A on all my final exams this week
NOT
"come check out my new business.")
You are also permitted to use the same alternate URLS and the SAME messages
found in the approved signature files in classified ads both in print
or online.
You may NOT use your own ad copy or your own signature
file text with these URLS. You must use the ones we have pre-approved
and listed here. If you want to use any other wording, please submit it
for pre-approval.
You are only allowed to use these alternate URLS in signature files (as
described above) and in classified ads. You may NEVER
use them when sending bulk email, doing mass posting or off-target posting
to discussion groups, forums, sending to email lists, etc. or while engaging
in any other type of mass prospecting. (as explained in the
Spam policy).
General Marketing Ethnics
Be honest.
eCosway is "in it for the long haul." Unlike fly by night companies
that can say anything they want and then simply change addresses, domains,
policies etc. when regulators come knocking, eCosway has taken the high
road legally and ethically. eCosway's business vision is based on the
"long view." It is very important that our Business Owners act
as ambassadors of that vision. Please represent eCosway in a straightforward,
honest manner. Don't mislead people and don't use false promises, fake
names, disguised headers or fake domains, etc. in any of your marketing
efforts for eCosway.
Be Realistic and Straightforward.
eCosway is a legitimate business ownership opportunity. The "real
deal" is exciting enough on its own, please don't embellish the facts!
- Don't promote eCosway as a "get rich
quick scheme".
- Do not say (or imply) that people are
sure to make a certain amount of income. (Actual income always depends
on many factors.)
- Do not claim "everything is done for
you." (While many of the systems are automated, and many resources
are available, each Business Owner is ultimately responsible for the
success or his or her business.
It is tempting to make claims like these, but such
claims are actually in violation of several different laws in many countries.
eCosway is required to cooperate with government agencies to ensure that
such claims are not made by anyone associated with eCosway. We take these
violations very seriously.
Be a Team Player (Together Everyone Achieves More)
Even though each Business Owner or Shopper can only have one introducer,
all happy Business Owners and Shoppers are assets to eCosway and give
the company a good reputation. Please be kind, helpful and businesslike
to all Business Owners, Shoppers, and prospects.
- Don't solicit Business Owners of other
people's eCosway global networks. You wouldn't want someone to do
it to you.
- Don't say negative things about other
Business Owners to try to get prospects into your network instead
of theirs.
- If a Business Owner of someone else's
network asks you for assistance, don't say no just because they aren't
in your group. While you certainly aren't obligated to take in "strays,"
it doesn't hurt to help wherever and whenever you can.
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