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- People who are tired of working for someone else, trading time for money
- People who want to be their own boss and work from home
- People who want to "escape the rat race"
- People who are skeptical of "income opportunities"
- People who want to capitalize on globalization
- People who want to make money on the Internet
- People who have tried other businesses and failed
- People who want a safe second income without risking a current one
- People who want to be in business but don't have the capital or experience
- People who already have a nice lifestyle and want to make sure it continues
