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Step 6 - Set Your Strategy

Your primary goal is to get people to visit your website. There are many ways to do this. To determine your own strategy, you should first examine a few things:

Bottom Line: The less personal influence you have, the more expensive it is to contact a person and the more difficult it will be to convince them to do something.

So, which do you have more of?

  • Time
  • Money
  • Personal Influence

Which of these are you most willing to do?

  • Spend time talking to, and working with people personally (offline)
  • Spend time talking to, and working with people online
  • Spend time setting up automated systems on the Internet
  • Spend money placing ads and doing other traditional forms of marketing

Which of these are you most able to do?

  • Influence people personally
  • Set up systems on the Internet
  • Marketing & Advertising

If you have more Influence, tell friends, family, colleagues & co-workers, group members, etc. about your eCosway shopping mall and business ownership opportunity using word of mouth, business cards, brochures, flyers, CD roms, etc.

If you have more Money, pay for advertising, mailing lists, email lists, websites, and state-of-the-art automation systems and emailing software.

If you have more Time, Offline you can do networking, flyer distribution, surveys, etc. Online, you can search for good prospects and start relationships with them using the online marketing system. You can also learn basic web design and internet strategies and use free services to automate as much as you can.

Do It Your Way

You can do this business any way you want. Choose the lifestyle you like and the activities you enjoy.

If you like talking to friends and relatives, you can do that and succeed with eCosway. The only limitation is the number of them that you have and the amount of influence you have with them. Just follow the instructions found in the Offline Prospecting section.

If you like wearing a suit and talking to high-powered business people about globalization and international expansion, you can do that and succeed with eCosway. Just join networking groups, chambers of commerce or any other organizations where they congregate and start establishing relationships.

If you want to create a "stay-at-home moms" network and help people spend more time with their kids and still make enough money to pay for toys and college education, you can do that and succeed with eCosway. Just talk to mothers you know, find them on the Internet, or put up flyers and advertise to start a new network.

If you want to sit at home in your pajamas and find shoppers and members on the Internet, you can do that and succeed with eCosway. Just follow eCosway's online prospecting system.

If you want to advertise and set up an automated system for handling prospects, you can do that and succeed with eCosway. Just follow eCosway's online automated prospecting system.

Do What You Can

You can be successful in eCosway doing any of these things. The more you do, the more successful you will be; but you don't have to do everything all at once! When you start out, it is best to focus your energy on doing the things that you are the most willing and able to do. Then when you are ready to push yourself and expand your efforts, you can do some of the following.

  • If you don't have money to do things like advertising or mailing in the beginning, do personal prospecting online or offline until you start making money. Then set aside a portion of your profits to use as a marketing budget.
  • If you don't want to talk to friends or relatives in the beginning, focus your efforts on meeting new people offline, doing personal online prospecting or doing marketing and advertising. Then talk to friends and relatives after they express an interest because they see you making money.
  • If you don't have the ability to influence people, do online prospecting and marketing at first. Then read books like Dale Carnegie's classic, "How to Win Friends and Influence People" or join a group like Toastmasters to improve your influence skills.
  • If you don't know much about computers or the Internet, start with offline prospecting and set aside a little bit of time each week to learn more about them. Then when you're ready, add online prospecting and marketing to your strategy.
  • If you have the time, money and ability to do certain things, but you aren't willing to do them, you either need to build your belief, or banish your fears! Read the Gold Mine Pledge for 30 days. Buy and read Read Susan Jeffries' Book, "Feel The Fear and Do It Anyway," or read John Milton Fogg's book, The Greatest Networker in the World for free online. ( http://www.greatestnetworker.com/ )

Success has been wisely defined as, "the progressive realization of a worthy ideal." You should consider yourself successful as long as you are moving in the right direction and making progress toward the end result. So whatever you do, decide to do at least some of these things and then actually DO THEM!


Step 7 - Set up Your Office

 


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