Home | My Account | Go Shopping
Click logout to exit.
 


Marketing Guidelines

As an eCosway Business Owner, you "own" a retail mall, but many aspects of the business are already handled for you as part of the B.O.S.S. (Business Ownership Support System). You don't have to maintain a storefront. You don't have to locate, price, store, or ship products to customers. You don't have to do payment processing, customer service or maintain any customer accounts. That means you should have plenty of time to focus on MARKETING.

"Marketing" generally refers to every aspect of the process of "getting people to buy or join." It includes creating the image, positioning the product(s), advertising (getting attention), promoting, selling, and following up with customers. eCosway, has already created the image and done the positioning. The customers generally "sell themselves" because of information and offers on your website, so your attention and activities should be focused on getting people's attention and getting them to the website. On the internet, this is called "driving traffic."

Promote & Prosper!
Your goal is to get as many people as possible to visit your website.
  • Invite people to shop at your mall

  • Invite people to look at the eCosway Business Ownership Opportunity.
If you do this, the system will help your business to grow exponentially as your shoppers will bring in more shoppers and your Business Owners bring in more Business Owners.

Your Role as Part of a System

Even though you "own" your eCosway business, it's important to remember that you play just one part in a system of e-commerce. It is crucial that you do not jeopardize the rest of the system by doing certain things. These things are clearly outlined in the Advertising & Anti-Spam Policies. Please read them now if you have not done so already. It is crucial that you understand exactly what is allowed and what is not allowed in your marketing efforts in eCosway.
Your business and eCosway's image and reputation are at stake!
These guidelines will explain some of the reasons behind the policies.

Here are the most important points:


  • You are not allowed to use the eCosway or Cosway names (or any of our terms and trademarks) in any manner that has not been pre-approved by the company. (This includes your ecosway.com URL and any materials you create.)

  • You cannot take photos or text off of the eCosway website and use them for your own materials without written approval.

  • You are not allowed to send any email, faxes, posts, or instant messages that "pitch" eCosway to anyone who has not given you explicit permission to do so. You must use a 2-step process

eCosway must have complete control over the manner in which the company is presented to the public.
This is very important because:
  • It protects the eCosway image. (What would happen to the eCosway image if everyone were allowed to create their own logos, slogans or pitches and make their own claims?)

  • It protects eCosway legally. Although many governments (including the U.S., Malaysia, Australia and Canada) are willing and able to prosecute individuals who mislead prospects, in the end, it is the company that will get hit the hardest legally if independent business owners make income claims, exaggerate the facts and make false promises. There are a lot of laws about advertising. Every Business Owner cannot be expected to know and follow all international laws, so eCosway must have policies of what is and is not acceptable.
This does NOT mean that you can't use the name eCosway in your prospecting efforts. It simply means that YOU CAN ONLY USE COMPANY DESIGNED OR APPROVED MATERIALS.
This is a standard policy for any company that has independent people representing it to the public.

eCosway provides you with pre-approved, company-made materials. If you have other materials or wording you would like to use, or if you want to manipulate or change the materials given to you by eCosway you must submit them to the company for approval before using them.

Using non-approved materials (ads, flyers, business cards, etc.) with eCosway's name anywhere on them (even in your website address such as: http://www.ecosway.com/home/yourID), is in VIOLATION of eCosway's policies and procedures and your ownership can be terminated for this violation.

Photos From the Website

The photos you see on the eCosway website are not owned by eCosway. They are licensed from photo agencies. The license does not extend to individual Business Owners (except in the use of company produced materials). If you take photos off of our website and use them in your own website or email, you are likely to be sued by a photo agency and forced to pay royalty fees plus damages. Any photos you use anywhere in print or on the web must either be owned by you, used with permission by the owner, or licensed from a photo agency. If you like a particular photo on our website and would like to pay the owner for a license to use it, please contact eCosway for the owner information on that particular photo.

Articles and Text From the Website

All of the text on the eCosway website is copyrighted by eCosway or outside authors. You cannot take wording from the website and use it in any way you please. You must use the website as it is and use the training resources as they are. If you intend to use and/or modify any text from the eCosway website, you must get written permission first.

If you think things can be said better, or if you want other information to be presented, please make suggestions to the corporate office. Do not simply modify the content that eCosway produces and then "republish" it with your modifications. We often have important legal reasons for saying things exactly as we do.

eCosway's Logo

You cannot make and use your own eCosway logo. Even if you think your logo is better, you simply cannot use it because it will cause confusion and inconsistency in the marketplace. Can you imagine if every McDonald's franchise owner came up with his or her own logo?

Income Claims, Promises to the Lazy, & Purchase Requirements

eCosway is NOT a pyramid scheme. (click here for details) Please don't turn it into one by making the wrong claims!

Sometimes in their zeal to persuade people, Business Owners are tempted to say things like, "you are guaranteed to make 10,000 per month" or, "your downline will be built for you", or "no selling required" or "all you have to do is buy one product per month". But that kind of zeal will get you and eCosway in a lot of trouble. In many countries (including the U.S., Australia, Canada, India and Malaysia) these types of claims are legal "no nos." If you are interested in understanding all of the laws surrounding these types of claims, you can visit our attorney's website at http://www.mlmlaw.com. The bottom line is this:

  • You should never ever claim that a person can make a certain amount of money with your program or "guarantee" an income. Income in a legitimate company is always based only on consumer sales, which of course, can never be guaranteed.

  • If you use one of the income scenario charts that illustrate the ISO or use an average monthly sales amount for each Business Owner, you MUST include the following disclaimer with the chart.

This is a hypothetical example that illustrates the components and operation of the eCosway Profit Plan. It is not representative of the income that eCosway Business Owners can or will earn nor is it a guarantee or projection of your actual earnings or profits. Any representation or guarantee of earnings, whether made by eCosway or a Business Owner, would be misleading since earnings are entirely dependent on the sales volume generated by your network. Your actual profit will depend on how well you build your network and generate sales volume.

  • You should never show a "check" or say that you or other Business Owners are making a specific amount of money (even if it's true). Government agencies feel that this can mislead people to believe that anyone can make that same amount of money. Unless you can prove that the vast majority of people in your company are earning that amount, you aren't allowed to talk about it in public.

  • You should never make eCosway Business Ownership sound like a simple "investment"-where all a person has to do is sign up, pay some money, and then let the profits roll in. eCosway is a legitimate retail business with a powerful support system. The support system and modern technology certainly make things easier, but it is very important that you don't make it sound like people won't have to do any work at all. The laws surrounding "passive income" claims are very dangerous and complicated. True businesses obviously require effort. If an opportunity claims that people can earn income without any personal effort, it is immediately considered to be either a pyramid scheme, or an illegal security by many government agencies.

  • Never ever say that people must purchase any products from eCosway or use statements like "all you have to do is make one purchase per month." Don't describe the ISO as a required personal purchase. In many other countries any company that requires a purchase from members is automatically considered a pyramid scheme. eCosway does not have any purchase requirements whatsoever.

We only have one monthly SALES ACTIVITY requirement which is 15 eV per month from your personal branch. This is not a purchase requirement. The 15 eV can come from any shopper or combination of shoppers in your shopper network or it can come from personal purchases since you are considered to be one of your own shoppers.

The ISO is not a requirement and it is not a purchase… it is a sale. It is an enticing option that people can choose to accept or not. The sale used to qualify for the ISO can come from any shopper or combination of shoppers in your shopper network or it can come from a personal purchase since you are considered to be one of your own shoppers.

Unsolicited Email or "SPAM"
eCosway does not, and cannot condone questionable or objectionable marketing methods such as spamming (sending out unsolicited email), broadcast faxing, mass posting to newsgroups, forums, bulletin boards, etc.

This policy is very important because:

  • It protects eCosway's image. (People don't like companies who do such things and the Internet community moves quickly to "bad-mouth" any company who violates "netiquette" (commonly agreed upon rules of behavior on the Internet) consumer trust, or consumer privacy. It is not in anyone's best interest to have eCosway seen as a "bad guy" or a "sleazy company."

  • It protects eCosway legally. Many states, countries and jurisdictions have laws against sending unsolicited advertising especially regarding telephone, fax machines and email. (You can check http://www.spamlaws.com/ to see which states and countries have banned such activities.)

  • It protects all eCosway Business Owners from losing the opportunity to promote eCosway in legitimate and acceptable ways (see explanation below).

The single-most harmful thing you can do is to send unsolicited email to a "list" of people who did not agree to receive it!

It is quite common for people who are new to the Internet (and whose e-mailboxes are not yet bombarded with dozens of spam emails per day) to think that broadcast emailing is a good idea. They see great potential in being able to reach thousands (if not millions) of people with the push of a button, and they don't see any harm in it.

It is very important that you understand how serious the "spamming" issue is. Please, DO NOT START PROMOTING YOUR ECOSWAY BUSINESS ONLINE UNTIL YOU UNDERSTAND WHY SPAMMING IS NOT A GOOD IDEA!

Spam doesn't work. You probably think that thousands of people will respond, but there are several reasons why this isn't true. A large percentage of the mail sent to those lists will be undeliverable because the addresses either don't exist, or have been turned off because of too much spam. Most of the names on those lists were either:

  • "Harvested" off the Internet (from people who didn't give any permission) using "spy" software that grabs addresses from forums, classified ad sections, etc.

  • Made up by computers (using popular names and every possible alphanumeric combination in front of all popular email endings, like Mary@yahoo.com, Mary1@yahoo.com, ABC123@yahoo.com etc.

  • Stolen from other lists (which means the people on those lists have been spammed a lot already)
In all of these cases, your mail is not going to be "welcomed" by the recipient. Most ISPs routinely filter out anything that looks like spam, and even if it gets though, most people are tired of being pitched, and are afraid of catching electronic viruses, so they delete any email from an unknown sender even before opening it.

Spam costs other people money. Some people even consider it "stealing."

Unlike regular mail or advertising, sending email costs the sender very little, but can cost the recipient time and money. People who pay for their internet connections in time increments or who check their email while travelling, get very frustrated when their "inboxes" are filled with unsolicited email that has to be downloaded and sorted before they can read important business and personal email.

It also costs ISPs (Internet Service Providers) money to send, receive, and "bounce" unwanted email. Therefore many ISPs actively seek to not only block, but to punish "spammers."

Spam can get you in a lot of trouble.

When mail is undeliverable, it "bounces back" to the original server. The minute you start sending out bulk mail, the server is already bogged down because of the outgoing load. It gets further bogged down when the undeliverables start bouncing back (it only takes a few seconds). Even if your list contains millions of names, it's not likely your email server will get through even 50,000 of them before your ISP (Internet Service Provider) shuts down your account and comes after you for violating your agreement with them.

You might think, "oh well, 50,000 is still a good number-it's worth the risk"…. But remember that once your email account is shut down you won't be able to receive any replies anyway. You would be exceptionally lucky if you received even a handful of positive replies, and you can be sure that you'll make hundreds if not thousands of people REALLY ANGRY AT YOU! (Not a good way to start a business!)

The people who hate being spammed (and believe me there will be plenty of these on your list) will start reporting you to your ISP, to their own ISP, to anti-spam cops, etc. It will only be a matter of hours (or perhaps days) before you are in a heap of trouble.

This is trouble that we cannot allow you to bring on eCosway!

Email marketing may seem like a "goldmine," but it is actually full of landmines and you have to make sure you do it correctly. The author of this article summarizes the appeal and problems of email marketing:


InfoWorld 1/22/01
http://www.itworld.com/Man/2695/IW010122tcpermission/pfindex.html
Customer May I? Getting the OK to Sell

"Marketing by e-mail offers advantages available in no other medium… E-mail suffers none of the drawbacks of slow, expensive, error-prone postal mail. Where targeted marketing is concerned, no one has invented anything that tops e-mail. There is also no riskier way to sell. Your customers would burn your CEO in effigy if your company dared to send even one UCE (unsolicited commercial e-mail, also known as spam.)"



Many Business Owners have expressed the idea that if they own their own business, they should be able to promote it however they choose. But remember…your business is part of a larger whole. Your actions in this area have the potential to affect a lot of people.

This article explains the problem further.


Network World 4/2/01
Mark Gibbs, Network World
http://www.itworld.com/App/352/NWW010402gibbs/

The ethics of spam
"The spam problem has entered a whole new dimension with scores of newbie online businesses -- often extensions of existing business operations -- getting hold of lists that they are told consist of (and naively believe to be) real double opt-in addresses…
In most cases, these people just don't understand the storm of ordure that is about to land on them. One can only feel pity -- particularly for those who have shelled out hundreds or thousands of dollars for a list that could get them dumped by their ISPs and added to the MAPS Real Time Black Hole List.
There are still those simpletons who think that because spam isn't illegal, they should be allowed to send unsolicited commercial e-mail without hindrance or any kind of comment from anyone."



The "MAPS Real Time Black Hole List", which is mentioned here is precisely why eCosway has such a strong anti-spam policy. It is just ONE of the black lists used by ISPS to filter or "bounce back" any email that comes from an offending server, spammer, or any company known to use or support the use of spam!

Here's what happens when someone sends a spam email:
  1. Someone who receives the email gets upset because they hate spam

  2. They complain to (and send a copy of the spam email to) to their own ISP. Then either the recipient of the email, or the ISP sends a copy of the email to the spammers ISP and to one or more "anti-spam" organizations who will take action to track down all responsible parties and to do everything possible to punish the spammer.

  3. The "punishment" can include legal action if the recipient lives somewhere that has anti-spam laws. In Washington and California in the U.S., for example, spammers have been fined up to $500 per unsolicited email sent. A spammer can also be sued for damages by an ISP for "stealing" resources, and disrupting business. (This is the more common financial penalty) The punishment almost always includes the sender's email account being terminated and often includes any domains owned by the sender being shut down by his or her web host (even if the domain isn't on the same server that sent the email.)

  4. Then, the worst happens. Anti-spam organizations "black list" all parties who are "behind" the spam. Even if a spammer uses false headers, relays the email from an unsuspecting domain, and doesn't use a real return address (which are all illegal by the way) -it is still possible to track down who sent the email-- because the sender has to give prospects a way to take action!
    These sites explain how spammers are tracked.
    http://www.mindworkshop.com/alchemy/nospam.html
    http://www.claws-and-paws.com/spam-l/tracking.html

  5. Anti-spam organizations figure that not only is the spammer guilty, but so is any company supporting or benefiting from the solicitation. The company that makes the product or service being pitched is blacklisted along with the person who sent the email. Anti-spam organizations figure that a company has the power to regulate its promoters. If the company allows or doesn't stop people from spamming to promote it's products or services, then the company is considered guilty.
This is precisely why eCosway WILL TERMINATE you if you violate the spam policy. We must be able to prove to anti-spam organizations that we do not tolerate spamming from our Business Owners. Just like you will have to prove that you had permission to send an email, we will have to prove that we forbid spamming and that we quickly terminate Business Owners who spam. Proving this is the only way eCosway can stay off the black lists.

If you're still not convinced that this is a big problem, please visit the following sites to learn why so many people think spam is such a bad thing and what happens to people and companies who spam:

http://www.cauce.org/
http://spamcop.net/
http://www.junkbusters.com/
http://www.junkemail.org/
http://spam.abuse.net/spambad.html
http://www.mail-abuse.org/rbl/rationale.html

Spam has the potential to hurt lots of innocent people
All of the major email providers (Yahoo, Hotmail, AOL, AT&T, MSN, etc.) want to protect their users from receiving unsolicited email so they use an "intelligent search agent" to screen all incoming mail before delivering it to the end-user. This electronic agent searches for several clues to determine that an email is spam---things like: duplicate emails sent to lots of people on the same service, emails with thousands of names in the BCC field, keywords that are indicative of spam, and the appearance of any email addresses or domains of known offenders.

How do the email providers know who the offenders are? They compile their own blacklists (which they share with others) and they receive updated blacklists from the anti-spam organizations on a regular basis!

Once an email address, a server, or a company that supports spam is "blacklisted," It is very difficult to get off those blacklists

Here's the site that explains the MAPS real time black list that is used by many ISPs and mailservers to filter and bounce spam before it reaches its recipients.
http://www.mail-abuse.org/rbl/

This is a warning posted on that site:


Responsibility for Spamming

We lost count a while ago of the number of times someone whose network we'd blackholed complained: we're not spammers, our customers are spammers and then advised please take your complaint up with them. Now, to be fair and balanced about all of this, there are indeed times in life when one is expected to be one's brother's keeper, and other times when one's brother will be expected to take all the heat by themselves. But for a network owner to try to escape responsibility for spam is a bit like an arms merchant trying to escape responsibility for dead civilians: if you knew in advance what the customer was planning to do with your technology, then you are culpable. If, once told, you do nothing to stop them, then you are culpable.
But as satisfying as these morality games are to all who take part in them, it makes no difference to us whether you are culpable or not. The fact is, we don't like to get spammed, and if your network is friendly or neutral to spammers, then we can't allow your network to touch our networks at all.



"…we can't allow your network to touch our networks" means that they will bounce back (and help all other ISPs bounce back) any email that contains any reference to an offending person, server, or company.

One spammer can ruin it for everyone!

If you sent out spam which contained an eCosway domain and that email got turned over to the anti-spammers… it wouldn't take long before all of the major ISPs started bouncing all email containing any ecosway.com addresses!

In other words, if ecosway.com got blacklisted, then even when innocent Business Owners tried to send legitimate email (to friends and to prospects who requested more information) the email might not be delivered because it contained an ecosway.com URL.

Here's an article that describes how more and more ISPs are using sophisticated filtering tools.


ITworld.com 4/12/01
http://www.itworld.com/App/354/IDG010412msn/pfindex.html
MSN adopts Brightmail spam filtering
Stephen Lawson, IDG News Service

The more than 5 million users of MSN (Microsoft Network) Internet access will now be able to choose the Brightmail Anti-Spam Solution to separate spam from their legitimate e-mail…The Brightmail Anti-Spam Solution has also been deployed by Internet service providers including AT&T Worldnet and EarthLink, according to the Brightmail statement.
ISPs are not alone in taking steps against spam, which the European Union recently estimated costs Internet users worldwide about 10 billion.



It's important to understand that we are not just talking about laws here. Laws are the least of the problem. A person or company doesn't have to be "proven guilty" of violating any laws for all of this fallout to occur. We are simply talking about commerce. ISPs have the right to fight spam since it costs them money and they have the right to bounce email on behalf of their customers. (In fact, their customers demand that they do it.) They do not owe you or eCosway the delivery of mail, and they do not owe you the chance to prove your innocence before they block you-so it doesn't matter whether you think spam is right or wrong, it can and will cause lots of problem if you do it!

Do you understand why eCosway has to be so strict?

If you're worried about eCosway though, don't be. We will be able to get off of any blacklists if we get on them. Sometimes a big company does get blacklisted and personal email is bounced for a while, but legitimate companies are eventually cleared when they can prove that they have a strict anti-spam policy and they diligently punish anyone who violates it. For example, here's an article that explains how AOL's filters blocked all email from Earthlink for 10 days. They eventually got it straightened out. http://www.itworld.com/App/354/CWSTO58808/

We'll be able to prove to all ISPs that eCosway is against spam when we show them our policy and prove that we quickly terminate any offenders, but we cannot go easy on Business Owners who are caught spamming! Ignorance is not an excuse. We will have no choice but to terminate your business ownership and we are likely to hold you financially responsible for any disruption of our business if you cause these kinds of problems.

Personal Websites


Some Business Owners complain about the part of the policy that says that they cannot link to eCosway from a private website. They claim that their own websites should not be regulated by eCosway. Some have also argued that even if a person were spammed to get them to the private site, once they clicked on a link to eCosway they are "giving permission" to be pitched and therefore eCosway cannot be accused of spamming. Unfortunately, that's not the way the anti-spammers see it.

It's true that a webmaster's own site should be considered his or her own private property, but if the private website is linked to eCosway and then promoted using tactics such as spamming or broadcasting to forums and discussion groups, the risk to eCosway is still high and therefore eCosway certainly has the right to ban such a link.

If a website owner is caught spamming, anti-spam organizations will not only blacklist the private website address, but also any websites that are promoted by that website. Even if a spammer were to set up several intermediary websites, the risk to eCosway is not eliminated.

The problem doesn't come from people who click on an eCosway link by choice. The problem comes from the people who are spammed by email or through a broadcast posting to a discussion group and may never even visit the private website. Once the email (that leads to the private website, that leads to eCosway…) gets turned over to the spam cops, they can easily follow the trail to eCosway. Since eCosway is one of the intended beneficiaries of the spam, it is highly likely that it will be blacklisted along with the private website.

The easiest way to avoid all these problems is not to spam!

Our SPAM policy does not say that you can't ever link to eCosway from a private site. It says that you cannot link to eCosway from a private site if the private site has content which has not been pre-approved by eCosway, or if that site is promoted in any manner that violates our spam policy. If your site content has been given corporate approval and you don't do any objectionable promoting of that site, you are welcome to link to eCosway.

There are plenty of ways to promote your private website without spamming. Our online marketing program teaches you many of those ways. Anti-spamming sites also offer good information on how you can promote without spamming:

How to market on the Internet without spamming
http://spam.abuse.net/good-marketing.html
http://www.dnaco.net/~tinc/market.htm

Once again, here are the main points of eCosway's policy:


  • You are not allowed to use the eCosway or Cosway names (or any of our terms and trademarks) in any manner that has not been pre-approved by the company. (This includes your ecosway.com URL and any materials you create.)

  • You cannot take photos or text off of the eCosway website and use them for your own materials without written approval.

  • You are not allowed to send any email, faxes, posts, or instant messages that "pitch" eCosway to anyone who has not given you explicit permission to do so. You must use a 2-step process
Let's clearly define some terms

Explicit -
1 clearly stated and leaving nothing implied; distinctly expressed; definite:
2 saying what is meant, without reservation or disguise; outspoken
3 plain to see; readily observable

Pitch -
1 [Informal] to try to sell using persuasive talk or advertising

Explicit permission to pitch ---
In the case of eCosway, if you have been given "explicit permission to pitch", it means that the prospect has asked you to talk about your products or your business or has otherwise given you permission to use "persuasive talk or advertising" with them by email, mail, phone or fax.

In the event of a "spam complaint" lodged against you, you will need to have "proof" that you obtained this permission before you solicited the person who is complaining about you. Therefore it is really important that you do the following:
  • Don't send ANY unsolicited emails, faxes, phone calls, etc. (If you don't send them, nobody can ever produce evidence that you did. Your ownership and your email accounts will not be terminated based on verbal accusations. Complainers will have to produce some proof that you spammed them such as a copy of an email, a fax, or telephone logs.)

  • Keep a copy of all requests for information you receive so that you can produce them if you ever need to. Make back-up copies or print out hard copies to make sure you are fully protected against any false spam complaints.

  • If you set up autoresponders or create an "opt-in" mailing system, make sure you keep records that prove that someone actually entered any email address that you mailed to. In fact, the safest thing to do is called "double opt-in." When a person initially signs up for something, the system should immediately send an email making sure the entry was authorized by the owner of the email address.

For example, if you offer some kind of a newsletter, your first message should read something like this:


Welcome to (name of your newsletter)!

Just now, you, or someone else requested that this email address be added to the list to receive (name of your newsletter) once a month.

We use a "double opt-in" system to prevent you from
Being signed up without your permission. Please click
on the link below to verify that it was indeed you who signed
up.

Just click below and your first issue will be on its way!

http://www.name of list.com./?someverifyingcodegoeshere

(Note: If the above link isn't highlighted, copy it and paste
it into a browser window.)

If you do NOT wish to receive (name of your newsletter),
DO NOTHING. You will not be added to the list (unless you click
on the link) and you will receive no further emails from me.

NOTE: Most mail list provider and mailing software programs have the capability of setting up this type of automated link for you. Having a system that won't sign anyone up unless they "opt in" twice is your best protection against spam complaints.
If you use autoresponders to send out information, the first email you send should have a notice that reads something like this:
This email is being sent to you because you requested information from (name the website where the prospect entered the address, or the ad that had an email address the prospect mailed a request for info from)

If you did NOT request this information, and you have received this email in error, please accept our apologies and click on the link at the bottom. You will be promptly removed from the system and you will not receive any further emails from me.


NOTE: Your autoresponder system should have the capability of automatically removing an address from the system when a link is clicked. NEVER send another email to an address that has been removed!

This is actually more of an "opt-out" system and a person might not bother to read the email, much less to click on the "remove" link, so you could still be reported for spamming. Make sure you still keep a record of the initial request made by your prospects.

WHAT YOU CAN DO TO PROMOTE YOUR ECOSWAY BUSINESS
  • Tell all of your friends and relatives about eCosway in person or by phone.

  • Bring people to eCenters or Sales Centers.

  • Submit your www.ecosway.com/home/ID URL to search engines.

  • Place GENERIC (not mentioning or linking to eCosway) classified ads (online and offline) using an email address, your own private website address (NOT linked to eCosway except as allowed), or an autoresponder address.
  • Send GENERIC (not mentioning or linking to eCosway) email to your friends and relatives asking for permission to send them information.

  • Set up a GENERIC (not mentioning or linking to eCosway) website that asks people to trigger an autoresponder or to email you for more information and submit it to the search engines.

  • Once you have used generic email, websites or autoresponders to gain explicit permission to pitch, you can send an email that links to your www.eCosway.com/home/yourID address.

  • Use any materials, presentations, etc. about eCosway provided by or pre-approved by eCosway.

  • Use any GENERIC materials, presentations, etc. not pre-approved by eCosway, (which do not refer to or link to eCosway), that serve to get leads and permission to introduce eCosway. (Please note that even though you are not mentioning eCosway at this time, if your efforts are on behalf of eCosway, you must make sure that your statements are honest, accurate, ethical and well presented. Do not promote a "get rich quick scheme" or make income claims!)

  • Start meeting people (both online and offline). When they ask what you do, tell them you help people start online businesses. When they ask you for more information, send them to your eCosway site.
Always Use Two Steps

Always think in terms of a TWO-STEP PROCESS.
First get "permission to pitch" from a prospect
Then (and only then) talk to them about or link to eCosway

This accomplishes two things: It protects eCosway from spam complaints and it makes sure that eCosway is only seen by prospects in a manner that eCosway has approved of.

The only exception to the two step rule concerns
  • signature files (sig files)

  • and classified ads
You must NEVER use the name eCosway or your www.ecosway.com/home/yourID URL in a signature file or classified ad

But, you can use eCosway's alternate URLS such as:

www.AmazingOneDollarAuction.com/home/YourID
www.FinallyABetterWay.com/home/YourID
www.MakeMoneyStayingHome.com/home/YourID

You are sometimes permitted to use certain signature files in private email you send to friends and family without asking them for permission to pitch.
Click here to see pre-approved signature files you can use.

These sig files can only be used in personal email correspondence-NOT in email where you are introducing eCosway or soliciting prospects. (In other words, the main content of the email must be something like "Hi Mom, how's it going, I got an A on all my final exams this week…NOT "come check out my new business.")

You are also permitted to use the same alternate URLS and the SAME messages found in the approved signature files in classified ads both in print or online.

You may NOT use your own ad copy or your own signature file text with these URLS. You must use the ones we have pre-approved and listed here. If you want to use any other wording, please submit it for pre-approval.

You are only allowed to use these alternate URLS in signature files (as described above) and in classified ads. You may NEVER use them when sending bulk email, doing mass posting or off-target posting to discussion groups, forums, sending to email lists, etc. or while engaging in any other type of mass prospecting. (as explained in the Spam policy).

General Marketing Ethnics

Be honest.
eCosway is "in it for the long haul." Unlike fly by night companies that can say anything they want and then simply change addresses, domains, policies etc. when regulators come knocking, eCosway has taken the high road legally and ethically. eCosway's business vision is based on the "long view." It is very important that our Business Owners act as ambassadors of that vision. Please represent eCosway in a straightforward, honest manner. Don't mislead people and don't use false promises, fake names, disguised headers or fake domains, etc. in any of your marketing efforts for eCosway.

Be Realistic and Straightforward.
eCosway is a legitimate business ownership opportunity. The "real deal" is exciting enough on its own, please don't embellish the facts!
  • Don't promote eCosway as a "get rich quick scheme".

  • Do not say (or imply) that people are sure to make a certain amount of income. (Actual income always depends on many factors.)

  • Do not claim "everything is done for you." (While many of the systems are automated, and many resources are available, each Business Owner is ultimately responsible for the success or his or her business.
It is tempting to make claims like these, but such claims are actually in violation of several different laws in many countries. eCosway is required to cooperate with government agencies to ensure that such claims are not made by anyone associated with eCosway. We take these violations very seriously.

Be a Team Player (Together Everyone Achieves More)
Even though each Business Owner or Shopper can only have one introducer, all happy Business Owners and Shoppers are assets to eCosway and give the company a good reputation. Please be kind, helpful and businesslike to all Business Owners, Shoppers, and prospects.
  • Don't solicit Business Owners of other people's eCosway global networks. You wouldn't want someone to do it to you.

  • Don't say negative things about other Business Owners to try to get prospects into your network instead of theirs.

  • If a Business Owner of someone else's network asks you for assistance, don't say no just because they aren't in your group. While you certainly aren't obligated to take in "strays," it doesn't hurt to help wherever and whenever you can.
  View our Privacy PolicyTerms of UseAdvertising & Anti-Spam PolicyContact DetailsAbout Us

© 2001-2010 eCosway.com Sdn Bhd (Private Limited). All Rights Reserved Worldwide.
The eCosway logo is a trademark of eCosway.com Sdn Bhd (Private Limited).